Podcasts Archive - DigitalMarketer

Episode 344: Automating Your Path to Business Excellence with Clate Mask

sarwat@top10podcasts.com — Tue, 05 Sep 2023 07:00:00 +0000

How do you take someone from being a brand-new lead to a raving fan? And how do you do it in a way that allows your business to grow without becoming too reliant on your time and effort? The answer for most (smart) digital marketers lies in automation.

Automation can be very personal as you take a potential new client from lead capture to lead conversion and then even life cycle automation. Understanding how your CRM interacts with your database is also crucial as you set about creating something that doesn’t require you to be there all the time.

Clate Mask is the CEO and Co-Founder of Keap, a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce.

Clate is espousing the virtues of automation in today’s conversation with host Mark de Grasse, to the point where it becomes clear that not automating is almost irresponsible for your business.

Clate also offers solid tips on how to automate one thing at a time, and how to be consistent with your automation as you find and then look after your next ‘raving fan’.

Learn about the importance of automating, how to generate email follow-up, and all the steps in between, as you make your business less dependent on you so that you avoid that nasty plateau that becomes all too common when we try to do it all ourselves!

Visit keap.com/dm to download the guide on how to automate your customer lifecycle and design your customer journey with intention. By downloading the guide you will also be given access to a free 30-minute consultation.

‘Grow your revenue. Create more fans. Work fewer hours.’ Upgrade your small business CRM by visiting keap.com today and experience the joy of automation for you and your business.

KEY TAKEAWAYS:

03:00 Why Automation is so useful for agencies

04:54 What are some of the processes that agencies have automated that have made a big difference in their business?

06:54 What happens after you collect a lead? Automating the email follow-up and all the steps in between

08:15 Understanding the value of the lead intake process for events, reviews, and referrals

12:09 A Keap customer success story: Building your business on automation

14:06 Beware the plateau! How automation allows you to do higher-value activities

16:35 Automating from lead capture to lead conversion

20:30 What happens when you put automated follow-ups in place?

22:25 The importance of automating something meaningful

25:00 Why it’s almost irresponsible not to automate your business from a risk standpoint

Listen Now

CONNECT WITH CLATE MASK:

Website

The Guide to Automation

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 344: Automating Your Path to Business Excellence with Clate Mask appeared first on DigitalMarketer.

Episode 343: Understanding Marketing Strategy Lifecycles with Rich Schefren

sarwat@top10podcasts.com — Tue, 29 Aug 2023 07:00:00 +0000

How do you stay on top of the biggest marketing trends, mixing it up between what is tried and tested in terms of messaging while also trying out something new? Understanding the life cycle of a marketing strategy can be challenging, especially with AI and so much content out there already.

Rich Schefren is an early Internet marketing pioneer, and he’s been involved in more than his fair share of savvy marketing trends, such as the Video Sales Letter, the Internet Business Report, and even back when live streaming was first considered ‘a thing’.

His insights into how we keep up as digital marketers in an AI-accelerating world are invaluable, as Rich reminds us that it’s not so much about understanding the latest technology as it is about figuring out how to leverage that technology for your business.

What sets apart successful online entrepreneurs from marketers involves a keen understanding of your messaging and the proprietary data that informs who you are targeting with that message.

From direct faxing and infomercials to AI video avatars and ‘liquid funnels’, Rich eloquently straddles the past and the future of digital marketing in a way that makes us acutely aware of our present moment.

This is evolutionary risk-taking as marketing strategies and principles go, looking at what has worked before in a different guise to appreciate what we are looking at now and to know it as if for the first time.

Rich Schefren is the Founder of Strategic Profits and is one of the world’s top experts on online business strategy.

“Steal Our Winners” is the world’s first digital mastermind that delivers profitable ideas from multi-million-dollar business gurus — every single month.

KEY TAKEAWAYS:

01:32 Understanding the life cycle of a marketing strategy

06:41 Rich’s early adventures with live streaming

07:30 How the Video Sales Letter peaked – and plateaued

13:46 How to get a prospect engaged in your offer

17:51 Has Rich found a formula for combining tried and tested strategies with new ideas?

20:53 Why entrepreneurs struggle online (and using your messaging to your advantage)

24:16 What process does Rich have following a big marketing win?

29:30 The importance of message testing to get the process better

33:30 The value of high-production VSLs

37:10 Using AI and video avatars to create high-quality content at scale

40:17 The hyper-personalized ‘liquid funnels’ that are being developed in Israel

42:05 Shifting from proximity to relevancy (ads as tracking devices)

45:28 Rich shares his marketing platform where he shares successful strategies

47:31 Building a business that leverages the latest technology

Listen Now

CONNECT WITH RICH SCHEFREN:

Strategic Profits

Steal Our Winners

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 343: Understanding Marketing Strategy Lifecycles with Rich Schefren appeared first on DigitalMarketer.

Episode 342: Elevating Your Marketing Game – Etan’s Insights as a Modern Marketer

sarwat@top10podcasts.com — Thu, 24 Aug 2023 07:00:06 +0000

Where are you in your customer journey? Just starting out, filled with unbridled optimism for how your business is going to change the world? Or perhaps you’re in the valley of despair, where your optimism has been met with founded pessimism, and you’re stuck in the daily hustle, trying to pay the bills with no time for the bigger picture?

Etan Polinger is further along in his journey: he has reached the peak of informed optimism having a bumper quarter, bringing in $50Ks worth of additional revenue for one client alone, just by reviewing their sales data.

In today’s episode Etan is sharing his journey, from being overwhelmed and treading water to now being able to take the time out (one whole day!) to chat to his client’s customers in-store and develop an avatar based on his field research.

Learn about the ‘modern marketer’ in this highly entertaining conversation between Mark and Etan, as they explore the ethics of marketing and an AI future where strategic management holds the key to your survival as you teach the machines to automate your ideas.

Etan’s partnership with TDM has allowed him to become more intentional with the clients he chooses to work with, operating as a fractional CMO and taking on bigger contracts.

Part of the strategic map for getting you out of the valley of despair can be found in this episode and by applying the tools of The DigitalMarketer Agency Accelerator Program. Please join us.

Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program.

KEY TAKEAWAYS:

01:24 How the Certified Partner has helped Etan with his entrepreneurial journey

02:40 Unlocking a process that leads to informed optimism

04:36 Learning to trust that TDM’s Certified Partner framework of tools will work

05:49 Unpacking the tools: a systemized way to sell your services

08:20 Articulating the shift that has happened for Etan in Q1 ’23

10:20 Working with the Strategic Map to grow your business

13:06 Becoming more intentional with the clients you choose to work with

15:00 Learning how to delegate: listening to the simple advice

16:00 Strategic management as a route to secure your marketing future

18:27 How Etan is giving his clients the infrastructure they need so they have the tools themselves

19:10 The ethics of marketing: understanding your marketing function (cohesion and integration)

23:53 Understanding your customer demographic: chatting to the customer in-store

25:25 Understanding who your message is for by talking to the customer first

30:09 Etan as a ‘modern marketer’: Mark coins a new term!

31:17 Take action: identify where you are in your journey (are you in the valley of despair?)

Listen Now

CONNECT WITH ETAN POLINGER:

Website

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 342: Elevating Your Marketing Game – Etan’s Insights as a Modern Marketer appeared first on DigitalMarketer.

Episode 341: The Power of Thriving Communities for Businesses with Shana Lynn

sarwat@top10podcasts.com — Tue, 22 Aug 2023 07:00:23 +0000

How can I use my community to increase conversions? How can I use my community to serve my customers longer? And how can I use my community to spread the word and become incredible affiliates?

If you’re not asking yourself these three key questions as a business owner, you probably should be. Creating thriving communities and empowered community teams for your business is the powerful theme we’re addressing in today’s Digital Marketer podcast episode.

As the Lifetime Customer Value becomes more important than ever, and as we start to see a trend of people returning to the “AOL roots” of community forums and chat groups, how business owners learn to connect with their customers is a challenging exercise.

Especially when one considers how far away we’ve drifted from the core principles that community involvement elucidates for human engagement and the brands we buy into.

The good news is that you can show up authentically as a business owner, listen to what your customers are saying, operate ethically, and create meaningful customer engagement – and you’ll be well on your way.

According to Shana Lynn, an expert in her field of community marketing, this requires engagement, not just for engagement’s sake. Rather, we need to understand the role of progress as reflected in our community: how are we doing better, and how are we getting results?

Learn how to get clear on your purpose, beliefs, behaviors, and boundaries as you build a thriving community (that is ultimately about fostering human connection and other evergreen marketing principles) – all in today’s episode that shines a bright light on the value of community for your brand.

Shana Lynn is a Community Strategist and the Founder of Community Cultivated, which has helped over 1000 communities. With over a decade of experience in community marketing, Shana is an expert in her field. Create thriving communities and empowered community teams for your online business.

KEY TAKEAWAYS:

01:15 Why don’t we have more community experts?

02:43 How to change the opinions of business owners who see community as ‘customer care’

04:18 Appreciating Lifetime Customer Value in a post-pandemic world

06:03 Is the Internet returning to online forums and community like how AOL Chat used to be?

07:39 Understanding the role of progress in the context of community

09:12 Community first, then product and business from that community

11:52 How does Shana calculate ROI on community engagement in a way paid media would understand?

12:42 Seeing community as your brand, and the importance of investing in your brand

16:42 How community and content can work together

18:12 Examples of where big business has successfully engaged with community

19:51 Why the value is in community (and not the creator of the community)

25:11 Appreciating that being ethical in business is good business

25:54 What can small businesses do to get better at community engagement?

28:23 Learning to ask your customers what they want

29:18 The Four Things you need to create a strong community

Listen Now

CONNECT WITH SHANA LYNN:

Website

Podcast – Community Creators with Shana Lynn on Apple Podcasts

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 341: The Power of Thriving Communities for Businesses with Shana Lynn appeared first on DigitalMarketer.

Episode 340: Monetizing Engagement – The Magic of Molly Mahoney’s Social Sales Shuffle

sarwat@top10podcasts.com — Tue, 15 Aug 2023 07:00:01 +0000

How do you convert your traffic and clicks into prospects, leads, and then actual sales?

Today we’re talking about a genius application of your social media skills to increase conversions and actually make money by engaging with your community.

Just because you’re crafting great content doesn’t necessarily mean that anyone is going to see it.

So first off, how do you get people to consume your content and then buy from you? Or “throw credit cards at your face,” as today’s effervescent guest, Molly Mahoney (The Prepared Performer), likes to put it.

The Social Sales Shuffle is Molly’s three-step guide to rousing your social media profile from its slumber, then creating better online community engagement, then teasing out the business challenges your ideal customer is having, and then presenting your offering as the solution.

It’s a myth that our ideal customer is someone we don’t know at all. Chances are they are already in your sales pipeline, just waiting for the right time to buy. So making a list of five potential customers and then engaging with them meaningfully on their platform is part one of the strategy to grow your organic reach.

There are sneaky social media skills aplenty from Molly in this episode. For example, how not to let the algorithm assume you’re clickbaiting?

From doing research on your prospects to opening up the algorithm by creating engagement on other community pages, the Social Sales Shuffle is a marketing game-changer that you absolutely have to try at home to boost your engagement and turn that member of your online community into an actual sale!

Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics.

Learning how to perform better in business begins with performing better in front of others.

KEY TAKEAWAYS:

01:37 How more AI content doesn’t equate to better marketing

03:47 Molly’s ‘Social Sales Shuffle’ for increasing how your content gets consumed

08:05 ‘The Money Dance’ to get your whole body inspired before you connect with your audience

12:52 The importance of looking at someone’s profile update before sending them a DM

15:19 Three steps to re-activate your social media account

17:10 Going into another group/online community to generate engagement

23:52 The Validation Post: “lemme know” and not “let me know”!

27:10 Using AI to get people to raise their hands, identify their problems, and start a conversation

30:41 An example of the Social Sales Shuffle in action (How To Do social media with Molly!)

34:22 Appreciating that there are better ways to engage with your online community

36:38 TAKE ACTION STEP: Try the Social Sales Shuffle yourself!

Listen Now

CONNECT WITH MOLLY MAHONEY:

Instagram

Website

YouTube

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 340: Monetizing Engagement – The Magic of Molly Mahoney’s Social Sales Shuffle appeared first on DigitalMarketer.

Episode 339: Switch Offers and Quick Wins – Kevin Barber Sells That First Meeting

sarwat@top10podcasts.com — Tue, 08 Aug 2023 07:00:15 +0000

How much do you as a marketer value that first meeting? Simply put, if you can’t sell a meeting, you can’t sell your product. So it all starts with what happens at that first meeting!

Kevin Barber is the Founder and Head of Growth at Lean Labs and he’s emphasizing the seemingly obvious point that you need to be able to sell the meeting to sell your service.

Together with host Mark de Grasse, Kevin is offering the TDM audience some rapid-fire solutions to establishing a quick win from that first meeting, getting past that ‘first dollar problem’, and then building a trusting relationship with a customer.

And if it then doesn’t work out at that first consult, chances are the client will have friends and can make referrals. So get that meeting!

Other proactive solutions offered include providing market insights rather than talking about what you can offer (and how great you are). Or better yet, have a low-risk offer with a ‘one week win’ to build trust.

As is customary with TDM these days, there’s talk of AI and here again, Kevin has some insights and terminology that host Mark de Grasse reckons he should trademark. Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)?

Kevin shares how his company is using AI to produce stellar results for his clients by saving him and his team time at the conceptual stages of any project.

So, from articulating the goals of that first meeting to articulating your Intelligence so that AI can Augment it, it’s all here on today’s episode that is a guaranteed “quick win”.

Kevin Barber is the Head of Growth @ Lean Labs and a mentor to 50+ High Growth Companies. He is also a M3 member at DigitalMarketer.

KEY TAKEAWAYS:

01:33 If you can’t sell a meeting, you can’t sell your product

02:50 Having a low-risk offer with a quick win to build trust

05:00 The value of a switch offer that gets you past that ‘first dollar problem’

06:30 Understanding that the goal of the meeting is to give them a new perspective

09:34 TIP: Shifting from articulating what’s great about you to providing market insights

13:23 How does Kevin get a six-figure client the ‘one week win’?

17:55 Understanding what a ‘win’ means for the client

22:34 How is Kevin integrating AI into his business?

25:32 Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)?

30:52 Kevin shares a practical use of AI in his business

Listen Now

CONNECT WITH KEVIN BARBER:

Website

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

More Resources from DigitalMarketer:

Build Profitable Promotions From Scratch

The post Episode 339: Switch Offers and Quick Wins – Kevin Barber Sells That First Meeting appeared first on DigitalMarketer.