We’ve said it before and we’ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you’d ever thought possible, but it all won’t mean much if no one is converting. 

For many companies, conversions mean making a purchase, but the term can go far beyond just monetary value. The term “converting” to you may mean completing a form, becoming a lead, calling your team, and more. 

Whatever your end conversion goal may be, it’s crucial you get there if you want to continue to grow and evolve.

1. Work on Those CTAs

A call-to-action is what drives people down your sales funnel. Make sure you take them seriously.

There are hundreds of different ways that a company can create a call to action. Consider some of these tips as you create your own call to action on your website:

1. Size: You want your call to action button to be easy to see, but not overwhelming. Websites with large call-to-action messages and links can seem like spam to many site visitors, but small calls to action can get lost (and potentially confuse a reader looking to follow through).
2. Frequency: It’s important to have your call-to-action buttons and messages dispersed throughout the page. Many first-timers only include one call to action section, but it’s best to give site visitors ample opportunity to follow through on your website. Do not be overbearing, but have at least three different ways someone can make a purchase or become active in your company.
3. Location: Make sure you put at least one call to action above the fold. This will ensure that people see the next steps they can take (especially if they don’t read the content).
4. Images: Images always make content more exciting. This is where a reader’s eyes are typically drawn, so you absolutely want to incorporate an image into your call to action. The image can be small and next to the text or be part of the text, just make sure it isn’t too overbearing and visitors can still read the page content.
5. Color: The most important thing to remember about color is that the text can still be read. Make sure the background is in direct contrast with the text of the call to action button. Also, make sure that this button is a different color than the rest of your website (while still matching). This will help draw attention to your call to action.
6. Linking: You ideally want people to click on your call to action button, but there will always be people who click on an image or your logo. Make sure that these aspects of your website also send site visitors to your call to action page.
7. Voice: Try to avoid passive voice. Tell your site visitors what you want them to do in a clear and straightforward manner. If you have a deal that won’t be around forever, let your site visitors know. Give as much information as possible in as few words as possible and you’re sure to get more clicks.
8. Mobile Considerations: You should always consider that your website or email marketing message might be viewed through a mobile phone. Make sure that your call to action button is large enough for those clicking with their fingers, and make sure that your images can be loaded quickly and clearly on a mobile phone. There are quite a few CTA plugins to make this step easier for you.
9.  Secondary Call to Action Buttons: Many site visitors are not ready to buy right away, so it’s a good idea to have another option for these people. If there is a change that someone would need more information, have a “more information” type button and put your primary call to action button on that page.
10. Use your CTAs across all your channels. Consistency is key when it comes to conversions. People see the same colors and wording in two or three places, and they feel much more confident taking an action. Use your CTAs as end screens on Youtube, on your social media, and, of course, in your reps’ email signatures when they reach out to your prospects. Have your salesperson create an email signature including your main CTA and branding, and you will notice your company’s emails convert much better.

You can also use AI-powered tools to come up with some ideas for creative CTAs if you feel stuck:

2. Shorten Your Sales Funnels

Do you know why you lose most of your site visitors or prospects?

Your conversion funnel is too long.

Email back-and-forth, waiting time spent waiting for a reply, manual invoicing, conflicting schedules – all of that can get lots of people to give up on your brand.

The solution: Shorten your sales funnel.

Automate what you can automate and let your site visitors convert instantly.

Here are a few ways to do that:

• Scale your phone support using technology like Interactive Voice Response (IVR) which would interact with your prospects, collect information about customer inquiries, and even help them make a purchase right away
• Use instant appointment scheduling option: Let your site visitors set up a meeting with you right away by clicking a link and choosing a day and time that works for them. There is online booking technology you can use for it, and it will even manage payments and reminders for you to immediately convert your site visitors into clients.
• Automate your invoicing process allowing your site visitors to pay instantly without waiting for your team to get back to them with an invoice. Depending on the nature of your business, tools like Quickbooks or PayKickstart can help you do that.

Something that can be considered an umbrella for many of the things we have already discussed is that your checkout process should be optimized. This extends beyond length and speed –  it should appear secure, be intuitive, easy to use, and require as little information on their end as possible while also giving you the data you need for future marketing.

Optimize checkout in every way possible! Make it easy for people to make a purchase with you.

2. Use Youtube Remarketing

While there are several powerful remarketing channels available to businesses these days, Youtube is often overlooked. And that is unfortunate. YouTube is the world’s second-largest search engine with billions of active users each month. Perfecting your marketing strategy for such a large platform can have enormous benefits for companies, and what many are realizing is that the remarketing aspect of YouTube has huge potential.

Youtube presence is a great way to generate more quality leads to help you drive your business growth forward.

The reason YouTube is so great for remarketing is not only the fact that they have a large audience, but the platform (or search engine) itself allows you to create remarketing lists of target audiences based on the type of content a viewer generally watches – even if that content isn’t yours. This offers you several different benefits, many of which are either weaker or simply don’t exist when thinking about remarketing on Google:

• Better ROI. Remarketing almost always has better results than simply putting out an advertisement to hook new consumers. You can also optimize for cost-per-view as opposed to using impressions or the number of times your video displays in order to yield a higher ROI.
• Longer ads. Unlike social media where you only have a few sentences to get someone’s attention or an ad where you have a character limit, Youtube gives you 30 seconds to make your case in a video as opposed to a static ad and image.
• Better engagement. The average Internet user spends more time on a website with video. With more and more people interested in watching videos over reading articles, there is a good chance you’ll reach an entirely new and relevant group of people (in addition to the large number of visitors discussed earlier).
• Location targeting. YouTube is very helpful when it comes to location targeting, much like other remarketing campaigns you may run on other platforms.
• Brand Awareness. In other words, traditional remarketing benefits. This includes staying on a viewer’s radar and capturing their attention frequently. It helps build brand awareness and gives targeted users more repeated options to engage with your brand, YouTube or otherwise.

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So what does this have to do with leads? For starters, all of the points mentioned above will help bring people back to your page and hopefully help people engage with your page. Because of the nature of YouTube and the enhanced features of AdWords remarketing, you can remarket to anyone who shares your video.

Don’t Forget Your Existing Customers!

Obtaining new customers tends to remain a top priority for many e-commerce companies. While this is important, it is really critical that you don’t forget about your current and returning customers. These consumers are much more likely to make another purchase from your site than a new consumer is likely to make a first transaction.

Offer incentives to returning customers at the time of check-out or send emails with rewards after purchase. Always remember the importance of returning customers.

The post Three Ways to Turn Prospects into Instant Clients or Leads appeared first on DigitalMarketer.

Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video.

Whether your video is going to be a success is determined by how many people will be able to find it and watch it.

Don’t underestimate the discoverability of your video. It may make or break your whole video marketing strategy performance.

One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.

And one of the most important SEO elements of any page is its title.

What is a Youtube title?

“Title” is what you see on the browser tab when you open any Youtube page:

It is controlled by the “Title” field which is required when you upload your video to Youtube:

In the code of the page the title can be found within <title></title> tags.

On a Youtube video page, the title is also repeated underneath the video as the main heading making it also an on-page SEO element.

Youtube allows you to enter up to 100 characters to the title field and I recommend making the most of those 100 characters.

How can titles impact the findability of your video?

Page titles are key on-page SEO elements because they do both:

• Page titles are direct ranking factors (Google uses them to understand what the page is about)
• Page titles impact click-through by being the most visible parts of standard search snippets.

In that respect, Youtube SEO is not much different from any other types of SEO. The only slight difference is Youtube videos also get an additional section in organic results which you can target: Page titles are also included next to video thumbnails in video carousels:

Since titles are so important for your video findability and clickability, spend some extra time brainstorming effective video titles. Here are a few ideas:

How to create an effective Youtube title

1. Include your keyword

This is important in the context of this article. Keywords are still very important for SEO because they still help search engines understand the main topic of your page.

Keyword research is also a great way to estimate a demand for any topic (by looking at the search volume).

Identifying your main keyword and including it into the page title will help that video page rank for that keyword driving views for your video and generating additional brand visibility to your business. There are lots of tools and plugins allowing you to identify your target keywords.

It is a good idea to grab URLs of your competing videos and run them through this SEO Content Checker to identify their keyword usage and learn from that:

2. Make it sound interesting

I know it sounds obvious but there are too many boring video titles for me not to mention it.

Your video title needs to invite a click, so make sure it is interesting enough to invite one.

I realize it sounds easier than it really is and in many cases it is also highly subjective. But there’s a tool to help.

Using ChatGPT will help you find some ideas, in case you are stuck. Here’s what the tool was able to generate when I requested the following “Generate video title ideas that will include “Youtube marketing” keyword. Make those titles sound intriguing:”

There are quite a few pretty nice ones. If you don’t like what the tool suggested, keep asking it for more, changing your request just a bit to make it think harder.

This tool is great but make sure to pick a title that won’t over-promise. There’s a fine line between “intriguing” and “click-baiting.” Try and avoid the latter as it may reflect badly on your branding strategies.

3. Include numbers

Including a number in your page title has proven to be an effective way to get more people to click it. Click-through is likely to be an (indirect) ranking factor, so if more people click your title, there’s a good chance it will rank higher.

You cannot make each of your videos a listicle though, so you won’t be able to use this trick in each of your Youtube titles. But it is a good format to keep in mind and use from time to time.

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4. Mention a brand (if there’s one to mention)

Finally, if your video is about a well-known brand (for example, if that video is of you speaking at an event) or, more importantly, if you create it in collaboration with a well-known expert and/or influencer, include that name in your title.

Not only will it help your video rank for that searchable name, it will also increase its click-though thanks to people recognizing that name. 

Youtube also allows you to tag that name in the title (much like tagging works on Twitter or Facebook). If you add @ and then start typing that name, Youtube will allow you to select that name from the drop-down (if that brand or person has a Youtube channel). This will notify them on the mention and urge them to engage with the video helping its visibility:

No need to include your brand name though (unless that video is all about you or your company). If you pick your Youtube name well, it will help you build your brand’s recognizability with every high-ranking video because the channel name is always included in search snippets.

Keep a close eye on your results

Finally, creating an effective title is something that you can never do perfectly. There’s always room for improvement and experimentation. Learn from other well-performing videos in your or outside your niche and never stop experimenting.

Monitor video carousels for your important keywords to get notified when a new video succeeds in getting there and not what may have brought them that success. There are SEO monitoring tools that can help you with that task:

Additionally, keep a close eye on your Youtube analytics to monitor keywords that generate views from Youtube search and learn from those results:

Conclusion

You spend hours creating your video. It deserves a good title which will help your video get found. Spend some time brainstorming an effective title, experiment with different formats and measure your success. Good luck!

The post How to Write YouTube Titles for SEO appeared first on DigitalMarketer.

How is automotive digital retailing performing?

Rico Glover, Chief Digital Officer of Ben Mynatt Family of Dealerships, gives you an inside scoop into this booming niche.

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

The post How is automotive digital retailing performing? – Rico Glover [VIDEO] appeared first on DigitalMarketer.

I grew the Think Media YouTube channel to 1.9 million subscribers.

When I think about the journey to a 7-figure following, I look at the secrets to YouTube growth that would have made me grow faster. Tips like how many videos to post before calling it quits, avoiding ‘selfish’ content at all costs, and strategically creating search-based content.

If I could do it all over again, I would incorporate these tips into my YouTube strategy from Day 1. And if I was starting over today, I wouldn’t be fearful that I couldn’t grow back my audience. Here’s why…

Right now is the best time to create content on YouTube. Since the lockdown in 2020, we’ve seen YouTube viewership is still skyrocketing. Consumption is up over 80%, according to Cisco (EIGHTY PERCENT!).

In 2019 there were about 15 billion minutes of YouTube videos watched. As you’re reading this article, that number is closer to 32 billion in some industries.

The time to be a creator is here.

But uploading your first YouTube video is, understandably, scary. The thought of seeing a meager 10 views and having your peers know you’re just starting out isn’t exactly thrilling. It’s the reason so many people decide to put off their YouTube dreams, despite watching their favorite creators every day and wishing they were in their shoes.

Your favorite creators started with one YouTube video and, most likely, 10 total views. But, they kept pushing through—knowing that if they found their rhythm, they could turn this into a career. And finding that rhythm comes down to avoiding these 5 mistakes that I learned the hard way on the road to 1.6 million followers.

It’s time to punch fear and perfectionism in the face, and press record (while growing your audience gracefully as you avoid these mistakes).

Mistake #1: Judging Your Performance BEFORE You Post Enough Videos

You need to post your first 35 videos. I know exactly what you’re thinking. It’s the same thing *I* would be thinking if somebody told me to post 35 videos when I was struggling with getting my first video into the world.

“35 Freaking videos. That’s kind of crazy.”

There’s a reason for this number. Before that 35th video, you’re going to be judging your results way too early. You’ll see your following growing by 10-20 followers a week and feel like you’re not making progress. And you’ll be tempted to quit.

This is one of the biggest mistakes new creators make. They post a few videos, don’t get the results you’re looking for, and decide YouTube isn’t for you.

That’s why you’ll hold yourself accountable for 35 videos. Those videos will trigger the algorithm to get things going or help you see where you can pivot to find success. With over 2,000 videos, I’ve had a couple of failed YouTube channels that led me straight to the successful ones. 

You win, you learn, and you have to fail forward—and actually want to play.

Mistake #2: Making ‘Selfish’ Content

YouTube follows the same rules of marketing. You have to answer the “Who?” and “What?” questions before you commit to posting. Without those answers, your channel won’t serve your audience. It’ll only serve you, and the topic that interests you that day.

Answer these 2 questions to avoid making selfish content:

1. Who are your videos serving?
2. What problem do you solve for them?

Creators that answer this question make service content. The ones who don’t, make selfish content and eventually quit YouTube.

When my co-author of YouTube Secrets Benji Travis and I, met with Gary Vaynerchuk, multiple New York Times bestselling author and one of the leading social media experts in the world, we asked him: “What advice would you give to new YouTube creators?”

Here’s what he said:

I think it’s about, are you putting out entertainment? Are you putting out education? Because 90% of people are putting out selfish content.

Ninety percent of people are putting out press releases. They want you to think something about them. They’re making it selfish for themselves. They wanted to go to Maui and surf, so that’s the content you’re getting.

But did that bring you any value? They want you to think they’re cool. 90% of the content right now are people acting like PR agents for themselves? I’m asking people to look like educators or entertainers.

Do you think about the audience first? Or don’t you?

The reason people aren’t getting to 1,000 subscribers is that they’re not thinking about their audience first. They’re thinking about what content *they want* to create and the benefits that could come from choosing that creator path. For example, if you’re thinking, “I want to be a travel vlogger,” have you considered how your content serves the audience you want to grow? Or are you more focused on a free fancy hotel stay with a giraffe eating breakfast with you?

That’s what Gary’s saying (and I’m echoing). And here’s another Gary tip—pick either entertainment or education content to create. Both types of content are exploding right now.

As I said, there’s never been a better time to create content.

Mistake #3: Choosing to Get Your YouTube Wisdom the Slow Way

Post your first video, today.

Stop reading this blog and go shoot a video on your phone and go post your first video (for real!). Once you’re posting, it’s time to ‘skill up’ in 2 ways:

#1: Identify the skills you need to learn (like video editing, designing thumbnails, and camera presence).

#2: Identify 5-10 successful channels in your niche and study what they’re doing and how you can add your own spin to it. (Don’t be scared of competition, this means you have a market!).

There are 2 ways to get wisdom. The slowest way is through your own mistakes. The fastest way to get wisdom is through others’ mistakes. That’s the beauty of buying a book, watching other creators’ YouTube channels (like mine), and learning from experts who can tell you exactly what to do.

You don’t have to be a YouTube expert to get started with your first video. But, you do need to have the basics down. Your videos should always be improving, especially as you learn more about:

• How to create eye-catching thumbnails
• How to name your videos catchy titles
• How channels in your niche are getting views
• How channels in your niche are editing their content

Your plan isn’t to copy what they’re doing. It’s to study what they’re doing and figure out how you can add your own spin to it. The spin that attracts the right audience for *you*.

Shorten your learning curve by getting your wisdom the fast way—learning through others’ mistakes.

Mistake #4: Not Creating Search-Based Content

Search-based content answers specific questions. It’s the content that meets a YouTube search of “how to train my dog to sit” or “how to take care of a fiddle leaf fig tree.” This is the content I focus my YouTube channels around, even though there’s some debate on it.

Creators wonder how much YouTube tags really impact their views and reach. A lot of people are asking if YouTube is even still a search engine. The answer is a loud, yes. YouTube is the second-largest search engine in the world (Google is the first).

Sixty-five percent of people who use YouTube are using it to solve a problem. If people are going to YouTube to solve a problem, the best way to get discovered is to answer their question.

To be clear, this isn’t the only content you’ll ever make. You’re not stuck in “answering question” purgatory. But, you should start with search-based content to help your channel get views and subscribers. If people aren’t searching for your content, it’ll be really hard for it to get seen. The YouTube algorithm isn’t like TikTok—you’ll need to strategize getting views and a following on the platform.

That’s why answering the two questions above is so important. Every video idea should start with answering:

1. Who are your videos serving?
2. What problem do you solve for them?

Once you have subscribers, you can start to expand your content because they know you. They’re not just there to get a question answered. Subscribers are there to hang out with you.

• Are you crafting content that you’ve researched and that people are interested in?

• Are you crafting content that people are interested in watching?

Mistake #5: Avoiding Committment to the Long-Term Vision

If you want to ensure your YouTube channel never gets off the ground, maxing out at 50 views per video and 100 subscribers, here’s what you have to do. Dabble. 

The main reason people don’t reach 1,000 subscribers is that they’ve never actually made a real commitment to getting there. They dabble with YouTube. But like any marketing strategy, when you dabble—you get subpar results. And those subpar results trick you into thinking people don’t like your content or you’re not cut out for YouTube.

That’s not the case, at all.

Commitment is the foundation of all accomplishments. Commitment is the little choice we make every day that leads to the final results we’re looking for. And you’ll need to commit to growing on YouTube.

I can’t promise you an easy ride. Chances are, your YouTube growth will be hard and come with its fair of challenges. But, I can promise you that it’s worth it.

Commitment is showing up and making the hard decisions consistently. You don’t get bulging biceps by doing push-ups once. You don’t watch the fitness DVD one time and all of a sudden turn into chiseled Brad Pitt from Fight Club.

You do it through daily repetitious discipline. You keep showing up. You keep sweating. You keep doing the work. Wishing is not committing. It’s about making this a priority. 

Sometimes you win, sometimes you learn. Failure is a stepping stone to success.

Become a YouTube Superstar (For Your Niche)

You don’t need a famous YouTuber friend to get your channel off the ground. You also don’t need years of marketing experience to get your first 1,000 followers. All you need is the motivation to hit publish on your first video—and these 5 mistakes written on a post-it note near your desk.

Refer back to these mistakes as your channel starts to grow, you record more videos, and especially when you’re thinking of quitting.

• Which mistake have you accidentally started making?
• Do you need to post more videos before you quit (ahem, 35!)?
• Have you been taking YouTube seriously, or just dabbling?

YouTube wants you to create content. They make money when you post videos people want to watch. That’s part of what makes this such a great time to be a creator. YouTube is on your side, but you have to play by the demands of their users. For YouTube, that’s creating entertaining or educational content that answers questions your audience is curious about while nurturing a relationship with their (soon-to-be) favorite creator.

The real failure for YouTube creators is quitting, and I know you’re better than that.

Shift into the mindset that you can dominate YouTube for your niche—because you can.

Need More Guidance? Attend Sean’s Workshop!

Sean Cannell will be hosting a live workshop for DigitalMarketer Lab members in January 2022. If you’d like to attend the live session, you’ll need to be a member. As a member, you’ll also be eligible to win a free YouTube Creator Kit if you gain 1,000 subscribers during the workshop.

Sean Cannell

Sean Cannell is one of the most watched video content experts in the world and one of his channels was listed by Forbes as one of the “Top 20 Channels That Will Change Your Business.”
He is an international speaker, best-selling author of the book YouTube Secrets and his YouTube channel, Think Media, reaches over 21.5 million people a month. Sean has been hailed as one of the most successful online video experts – first building a multiple six-figure business through affiliate marketing and then going on to build a seven-figure media company focusing on online education that he still runs today.
Sean and his team are on a mission to help 10,000 people quit their day jobs to do what they love. He is passionate about giving tactical, practical advice to use video to spread your message. 
Sean is from Arlington, Washington and currently lives in Las Vegas, NV with his wife Sonja, son Sean Bradley, and their dog Sophie.

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There’s nothing worse than starting an SEO plan for a client that does understand that SEO can be a LONG game. Even after you’ve beat them over the head with that fact, the client can still get upset for paying month after month with only little to show.

That’s where Google’s little brother YouTube comes to the rescue! By adding a video marketing plan to your clients SEO strategy. You can help them get quick wins. 

You see, when your little brother makes you billions of dollars, little brother doesn’t have to wait in line like the other websites for that page 1 ranking, little brother cuts the line with the 3 video carousel that will be right on page 1 of Google. 

Getting your clients videos to rank in that video carousel will help your client feel good about working with you +PLUS help your SEO plan stand out from your competition.

Here are 3 Video SEO tips to help your client snag that top spot! 

• Determine what long tail or short tail keywords you want to go after and craft your content verbiage around that. Have your client say those words in the video. 

• Once you upload that video, correct the close caption transcript google creates, when you do that, Google will mark that video optimized.

• Create an eye-catching thumbnail. You don’t want to claim that spot and have a boring, unclickable thumb nail. Make sure you design an image that’s quick to read, understand and answers the question they just searched for.

If you’re like, Doug, how do I even begin to create that video content for my clients YouTube channel? 

Well, we at Magnfi have you covered check out our white label option at Magnfi.com and have your own in-house scalable video service offering.

I hope you enjoyed the video! Thanks for watching!

– Doug

The post 3 Ways to Use YouTube to Hack Google’s SEO Algorithm appeared first on DigitalMarketer.

After 5 years of marketing agency experience in B2B, I started creating on YouTube 2 years ago when I went on maternity leave. I wanted to understand how video marketing and YouTube works so I could walk the talk when it came to selling video content to clients. 

Turns out I enjoy being a content creator more than providing services to clients. 

I’ve learned a lot of things from doing YouTube—some of them changed how I view and approach certain things as a marketer.

Here are 5 marketing lessons after 2 consistent years of creating content on YouTube:

Importance of Building a Community and Engaging with People

I’ve created some of my most popular videos because I’ve listened to my audience and had 1:1 conversations with them. Engaging with people on a personal level takes much more time than traditional communication methods of randomly selecting people from your audience or through social listening (which is what most businesses do), but so worth the effort.

It’s rare for a brand to reply to every email and message they receive on social media for every content they put out. Reason is simple: The value is not easy to see, the impact can’t be attributed or attached to a marketing goal and companies can’t (or don’t) invest in having a team member focus on this.

But brand efforts usually perform better when they’re not attached to monetary goals and obsessed over to hit some numbers. 

The value you can create is a loyal fan base and promoters of your brand. Those who talk about you in the online or offline space with their friends and network. And that is priceless!

Value of Direct Feedback Loops and Qualitative Input VS Metrics and Data

Analytics dashboards give you lots of numbers to analyze and optimize. But numbers are limited in telling you stories and sentiments. 

I began taking advantage of surveys, polls, Q&A’s, DM’s, comments in YouTube and even emails to keep the feedback loop open and consistently keep updated with what my audience is enjoying, what they’re interested in, what they don’t like, what they’re doing with their lives, etc. There is SO MUCH feedback opportunity and input if you’re willing to invest your time into those channels. 

Humanizing Marketing and Putting a Face to Brands is a Game Changer

Traditionally, a marketer’s job is to communicate a brand’s message using digital platforms. Obviously in a way that is engaging, relevant and timely to their audience.

We normally don’t put a face on that communication or have 1:1 conversations and get to know them. 

Now I know certain names in my audience. I know where they’re from. I don’t only talk with them about marketing or career but also about the weather in their country or a holiday tradition. It brought the relationship building back into the picture and I know that this isn’t something possible to continue at an extensive scale. But I’d still say it’s 100% worth doing the best you can to be involved. 

Attribution Isn’t a Straightforward Concept

It’s not easy to understand what made your audience light up or get convinced about your services or expertise. There are so many touchpoints we create as marketers, but sometimes all it takes for them to feel connected to you is a personal story.

Big learning when it comes to planning a marketing strategy and identifying the best performing channels. 

Digital Marketing is a Skill That Expands the Ownership of Marketers

Every content creator (on YouTube or another platform) is a marketer or has to be. 

Even if your expertise is personal finance or gardening, you learn how to do marketing because you start to build a business around your content and you can only grow it if you become better at marketing it. So nowadays, you’ll find people from all kinds of fields and experiences learning digital marketing as it’s a natural part of their business. And many of them are doing a fantastic job at it. 

P.S. Did you know that YouTubers are now more correctly referred to as Content Entrepreneurs? That’s much better. 

If you’re not a creator on YouTube but are doing marketing, I’d suggest giving these learnings some thought and considering including them in your marketing strategy.

Do you create on YouTube? What have you learned from your journey?

The post 5 Marketing Lessons After 2 Years of Being a Content Creator on YouTube [VIDEO + ARTICLE] appeared first on DigitalMarketer.